Social Media Metrics: Not as Difficult as You Thought

When was the last time you were asked, “So what’s our average growth rate on Facebook?” Err… Whether it’s a client, a boss, or the CEO of the company, you get questions like this. Ok so perhaps you’ve never heard this exact question, but I can pretty much bet that you’ve heard something similar. They want to know how your social media efforts are doing; they want to know that you’re tracking key performance indicators. But social media isn’t as simple as “track these numbers and *poof* you’ve got it all figured out.”

SEOmoz…